Putting Marketing Power in the Hands of Sales
High Impact Prospecting for Sales TeamsYou already bought the vehicle, so use it to Drive Sales
Feb 2010 - Bob Gallagher discusses how to create a Prospecting Machine for your reps. View Article
Top Five Reasons For Using BANT To Qualify Leads
IBM reps have discovered gold when looking for Budget, Authority, Need and Timeframe
Jan 2010 - Bob Gallagher discusses how to Tuneup your sales system without spending an arm & a leg. View Article
GartnerGartner Voice Podcast: Setting Priorities with Lead Scoring
Nov 5, 2009 - Richard Fouts, Research Director for Gartner, hosts a podcast featureing Bob Gallagher, who discusses the importance of business-to-business (B2B) lead scoring. Listen to Gartner Podcast
Silverpop White PaperWhy Sales Throws Marketing Under The Bus (and how to avoid fatalities)
Great white paper on campaign management best practices. Features a case study interviewing Bob Gallagher about gathering information from multiple constituents within an organization. View Article
Gartner May 20, 2009 - Richard Fouts, Research Director for Gartner, discusses the importance of segmentation in marketing. Bob Gallagher was interviewed for his insights on segmentation in a B2B software business. www.gartner.com
Marketing Essentials: How to Operationalize Your B2B Customer Segmentation Model
DemandGen Report
WorkForce Software Sees 70% Sales Lift By Automating Marketing Interactions
April 7, 2009 - Bob Gallagher discusses best practices using multi-touchpoint marketing campaigns for complex B2B sales. View Article
